Where?
The Squamish Líl̓wat Cultural Center in Whistler, BC
When?
August 9, 2025 from 6–9 PM
We’re excited to announce that Aspire is back for 2025!
This year, we’re bringing the conversation to Whistler during Crankworx’s 20th anniversary celebration.
Join us on August 9 from 6–9 PM at the Squamish Líl̓wat Cultural Centre for an inspiring evening dedicated to building authentic partnerships with BIPOC organizations in cycling and the outdoors.
Together, we’ll explore how to create meaningful change and stronger communities through collaboration.
Photo credit: Ryan Robinson
Event Highlights:
-
A powerful panel discussion moderated by Eliot Jackson featuring grassroots leaders and change makers:
- Sandy Ward – Indigenous Women Outdoors
- Annijke Wade – DirtBound
- Ruandy Albisurez – Warpaint
- April Katz – The AIROW Project
- A guided networking session led by Alisha Zellner of SRAM, hosted by Scandinave Spa Whistler and Whistler Blackcomb Bike Park .
- Delicious bites from Fairmont Chateau Whistler and complimentary non-alcoholic beverages from Athletic Brewing.
- Giveaways and prizes from POC, Velocio, and more!
After sparking powerful conversations and forging new connections in its inaugural year, Aspire is back for year
two. As the evening gathering returns to Crankworx Whistler in 2025, it continues its mission to reshape what
belonging looks like in mountain biking and the outdoors.
This year, Aspire dives deeper with the theme
“Building Authentic Partnerships with BIPOC Outdoor Organizations,” moving beyond transactional
sponsorships into relationships built on shared purpose and respect.
Expect a dynamic panel discussion with leaders of BIPOC outdoor organizations, guided networking, and the kind of
bold, honest storytelling that’s already making Aspire a catalyst for industry change.
We acknowledge that Aspire 2025 will be held on the unceded shared territory of the Líl̓wat Nation and the Squamish Nation.