Empowering a new generation
of cyclists

A bike can change the world.

Most of us learned to ride a bike when we were young children. We rode for fun, freedom and even transportation. Perhaps we never saw a viable path which could take us beyond that. Perhaps we never saw anyone who looked like us to make us feel like we, too, belonged in that world.

At Grow Cycling, a bike is not just a bike. It is a human-powered transport to your dreams. We’re here to expand the welcoming tent of cycling, so that no matter where you come from, your dreams are valid. And you belong here.

COMMUNITY

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At the heart of the Grow Cycling Foundation is the pursuit of inclusivity. We acknowledge cycling's culture of exclusivity and are here to redefine it. Our focus is not just on diversifying the cycling community but creating avenues for authentic inclusion and belonging. We believe in both physical and psychological safety for every cyclist, irrespective of gender or ethnicity. By embedding ourselves deeply within communities, we aim to make everyone feel at home in the world of cycling.

OPPORTUNITY

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We are not a one-and-done operation. Rather than just donating gear, we offer a plethora of opportunities designed to help cyclists at every stage of their journey. From coaching and career development to empowering existing programs, we're tearing down barriers to entry in cycling. We start in North America but have our eyes set globally because limited opportunity in cycling is not confined to one location—it's a universal issue.

EDUCATION

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Knowledge is power, and we're here to equip you with it. We believe education directly tackles the barriers faced by underrepresented communities in cycling. Whether it's technical know-how or understanding the business side of the industry, we invest in sustainable educational programs that create lifelong cyclists and industry professionals. Our intent is to provide the tools needed to navigate and excel in the multifaceted world of cycling.

ACCESS

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Access is more than having a bike—it's about having the freedom and resources to engage with the outdoors genuinely. We address inequalities head-on by focusing on the root causes that hinder access to cycling, be it financial, mobility-related, or educational barriers. Our solutions are designed to be entry points that make cycling accessible and appealing to everyone, fulfilling the sport's potential as a conduit for physical, mental, and social well-being.

In these four interconnected pillars—Community, Opportunity, Education, Access—we create a holistic approach to making cycling a world where everyone not only fits but belongs.

WHY WE'RE HERE.

Grow Cycling Foundation was created in recognition that the cycling world is not immune from a culture of exclusivity. GROW creates new avenues for inclusive community building and career development in the cycling industry as well as empowering existing programs working to tear down barriers to entry for underrepresented people and communities. We want to expand the big welcoming tent of cycling so that every single person who longs to participate in the wonderful world of the outdoors has safe access and a real pathway of inclusiveness to do so.

Cycling has a unique ability to address intersecting areas where specific communities have been long underserved. GROW starts with the basic human need of safety and how to ensure that everyone feels safe riding a bike, whether that be physical safety or psychological safety. We invest in programs that build belongingness in cycling by creating inclusive cycling spaces regardless of gender or ethnicity. We recognize that not everyone has equal access to outdoor experiences whether due to mobility, financial or educational barriers.

We believe that everyone deserves to reap the physical, mental and social benefits of safety and belonging in cycling. By investing in cycling in diverse communities we can begin to address inequalities head on and from multiple fronts. We will start in North America and expand globally, because this is a global problem.

At Grow Cycling, a bike is not just a bike. It is a human-powered transport to your dreams. We’re here to expand the welcoming tent of cycling, so that no matter where you come from, your dreams are valid. And you belong here.